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Hello, my name is Sujin Kim
I’m a designer based in Irvine, CA, currently earning my M.S. in Human-Computer Interaction and Design at UC Irvine. With 9 years of creative experience, I specialize in solving problems with clarity, empathy, and cross-cultural perspective.
I believe design is a bridge—connecting people, ideas, and worlds. If you’re looking for creativity backed by strategy, I’d love to connect.
📍Irvine, CA [GMT-8]
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Bi-Coastal Korean-American
UI/UX DESIGNER
INTERSECTING DESIGN & MULTICULTURALISM
At a glance
Quick overview of my case studies! To view the case studies in detail, click on the images here, or go to my Work section for a full view!
NARAKA: BLADEPOINT
Lobby UI Redesign
UI/UX - PC Game
How can we boost this flavor’s appeal to a key but overlooked audience for consistent and increased sales?
Focus
DATA-DRIVEN DESIGN - Market research validates design direction—bridging consumer expectations with brand goals to increase relevance and impact.
59% PRODUCT LOYALTY - With women showing higher product loyalty, tailored design can help deepen engagement and sustain long-term sales.
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RED BULL
PEACH CAMPAIGN REDESIGN
Graphic Design & Campaign Marketing
How can we boost this flavor’s appeal to a key but overlooked audience for consistent and increased sales?
Focus
DATA-DRIVEN DESIGN - Market research validates design direction—bridging consumer expectations with brand goals to increase relevance and impact.
59% PRODUCT LOYALTY - With women showing higher product loyalty, tailored design can help deepen engagement and sustain long-term sales.
STUDY SPHERE
STUDY SPACE FINDER
UI/UX - Mobile App
How might we streamline the process of discovering the right co-working or study environment?
Focus
DECREASE SEARCH TIME - Identify and surface the most essential information to reduce cognitive load and help users find their ideal space faster.
COMMUNITY DRIVEN - Leverage frequent, up-to-date reviews from users with similar study needs to build trust and guide smarter space selection.
FORMULA 1
F1 TICKETING
UI/UX - Mobile App
How can we provide a place for fans with clear and easily accessible information about seat tickets to help them with their decision making process for the best seats according to their preferences?
Focus
CONSOLIDATED INFORMATION - Centralize key ticket details from multiple sources to give users a clear, all-in-one view for easier decision-making.
USER PREFERENCES FIRST - Go beyond basic ticket listings by recommending the best seats tailored to each fan’s unique preferences and standards.
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